CHRONIC® We are an Outdoor, Urban, Athletics Company. Born in USA.


  Creating the finest skis, snowboards, skateboards, shoes, hats, apparel, technical wear and active-wear for any season for you.

 Head Quatered in the heart of ski country Colorado on top of the continental divide and the urban scale of Denver. 

Surrounded by 9 World Class Resorts within a 45 mile radius.  Including: Legendary Camp Hale, Ski Cooper, The Legend Arapahoe Basin, Ski Loveland, Keystone, Breckenridge, Copper, Vail, Beaver Creek, Ski Cooper and Winter Park.  Not to mention some of best World Class back country access in the world.  

And when where not hitting the snow we are hitting the beaches and water! 

We're all about getting you dialed in...



We are #habituallyactive and our gear is #wickedgood. 

 Our skis, snowboards and active gear has been tested in mountain ranges, beaches, and  in various conditions all around the world. 


#wickedgood #playon

 What drives us? 

To bring you the most innovative performance driven goods we can design and create for you.


CHRONIC® Honored To Be An Official Ski Supplier to the Legendary Colorado Born U.S Army 10th Mountain Division. Colorado's Finest.



Chronic® an Official Ski Supplier to the U.S. ARMY The Legendary 10th Mountain Division 1-157th Colorado's Finest #ColoradoRifles

 We beat out ten top ski companies going head to head with our patent pending Chronic Cambo Technology CCT in 10 different categories to earn the right as an official ski supplier to the 1-157st 10th Mountain Division learn more about The Legacy of the 10th Mountain Division here on NBC'S Today Show. 

They selected Chronic® Rocky 105 and gave it its own Official Military Designation as The Military Alpine Touring Ski aka  M.A.T. with its innovative patent pending Chronic® Cambo Design Technology and for its Any Terrain - Any Mountain Mobility - chosen over all the other major brands tested.  

Chronic® #AmericasBrand

Trusted backed by America's best 3yr warranty.  

Chronic® #AmericasBrand


Chronic® Mission: To make your overall outdoor experience better. Most importantly adding value to your overall outdoor experience.  


Chronic® Team Chronic has brought home over 45 medals competing in various Red Bull, USASA, and IFSA sanctioned events 2016 - 2019 seasons combined. #playon



Not only that we also carry the best warranty in the business and our boards are made right here in Colorado. #AmericasBrand

Made with the finest materials and most innovative original designs money can buy. 

We are #habituallyactive and our products are #wickedgood.

 Our goal is to make your experience better. Adding overall value to your outdoor experience is our main objective. #getoutside

So whether you're a beginner or a seasoned pro - we want you to enjoy every design advantage possible. So you excel in sport and gain a lifetime of enjoyment. 

Better performance through innovation and passion of design. CHRONIC®

Why follow the herd - when you were born to be a star. Express your individualism and stand out from the crowd with unmatched performance and style. 

- Chronic Athletics