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OUR MISSION

What drives us?

Our goal is to make your experience better. Adding overall value to your outdoor experience is our main objective. Passion drives us to bring you the most innovative products we can design and create for you. 


 Chronic™ is honored - CHRONIC ROCKY 105cct D-series featuring Cambo Technology officially designated as the Military Alpine Tour Ski (MAT) to the modern-day U.S. ARMY 10TH Mountain Division. CHRONIC an Official Supplier CHRONIC ROCKY 105cct D-series featuring Cambo Technology designated as the Military Alpine Tour Ski (MAT) to the US Army 1St 157 10TH Mountain Division #Coloradorilfes ChronicAthletics.com Skis, Snowboards and more #climbtoglory #Legendary #1st157#AmericasBrand 


Chronic® Mission: To make your overall outdoor experience better. Most importantly adding value to your overall outdoor experience.


So whether you're a beginner or a seasoned pro - we want you to enjoy every design advantage possible. So you excel in sport and gain a lifetime of enjoyment. Better performance through innovation. CHRONIC®


#habituallyactive #wickedgood join us #playon


Founder, Jason Pierce, created and built Chronic® from scratch with passion of fashionable long lasting goods. Grounded in a single set of beliefs, along with new creative design ideas, and a philosophical approach to bring added value to others through innovation and design. 


Chronic® "It's a way of life."


See our award winning, an official ski supplier to U.S. Army, with patent pending Chronic® D-series CCT,  aka designated M.A.T. (Military Alpine Touring), skis on the feet of the US Army Legendary 10th Mountain Division 1-157th - Colorado's Finest.  We beat out ten top ski companies going head to head with Chronic Cambo Technology CCT in 10 different categories  to earn the right as an official ski supplier to the 1-157th 10th Mountain Division. Learn more and see our skis in action here on NBC at  The Legacy of the 10th Mountain Division here on NBC'S Today Show. #climbtoglory


Chronic® Skis, Snowboards, and more brand is all about lifestyle, quality and innovative goods that last a longtime. Goods that add value to your experience. #wickedgood #playon

Learn More

 Join us on Youtube, Facebook, Instagram, and Twitter Chronic® social media.  #playon


We live it, we love it - day in day out we work to bring you innovative new designs and add overall value to your experience and performance. That's our passion.  Join us today. #habituallyactive


Chronic® lifestyle for everyday.

#wickedgood #playon


#AmericasBrand Chronic® 

All about quality and innovative goods that last a longtime. 


Goods that add value to your overall experience. #habituallyactive #wickedgood


We are constantly challenging the status quo in everything we do.