What drives us?

Our goal is to make your experience better. Adding overall value to your outdoor experience is our main objective. Passion drives us to bring you the most innovative products we can design and create for you. 

Chronic® Mission: To make your overall outdoor experience better. Most importantly adding value to your overall outdoor experience.

So whether you're a beginner or a seasoned pro - we want you to enjoy every design advantage possible. So you excel in sport and gain a lifetime of enjoyment. Better performance through innovation. CHRONIC®

We are #habituallyactive and our brand is #wickedgood join us #playon

Founder, Jason Pierce, created and built Chronic® from scratch with a philosophical approach. Grounded in a single set of beliefs, along with new creative design ideas, and a philosophical approach to bring added value to others through innovation and design. 

All from his love and passion for the active sports, the breathtaking Colorado Rocky Mountains and the beautiful great outdoors and for the love of sport. Life is sport. #playon

A true passion for innovation is what drove him to begin the journey. A better experience for others with performance advantages through design is what motivated him. That is what he set out to do and Chronic® was born. 

Coupled with his countless years of expertise, comprehensive training and just plain love of sport and being #habituallyactive in the field daily. 

Combining decades of acquired skills of world class experience together thereby adding more value to your overall experience through world class expertise, creative, innovative, passion for design. 

His belief system of adding value built on innovation drives us today, and into the future. Chronic® "It's a way of life."

See our award winning, an official ski supplier to U.S. Army, with patent pending Chronic® D-series CCT,  aka designated M.A.T. (Military Alpine Touring), skis on the feet of the US Army Legendary 10th Mountain Division 1-157th - Colorado's Finest.  We beat out ten top ski companies going head to head with our patent pending Chronic Cambo Technology CCT in 10 different categories  to earn the right as an official ski supplier to the 1-157th 10th Mountain Division. Learn more and see our skis in action here on NBC at  The Legacy of the 10th Mountain Division here on NBC'S Today Show. #climbtoglory

Chronic® brand is all about lifestyle, quality and innovative goods that last a longtime. Goods that add value to your experience. #wickedgood #playon

Learn More

 Join us on Youtube, Facebook, Instagram, and Twitter. We have a pretty awesome selection of Chronic® social media platforms, if we don't say so our self.  #playon

We live it, we love it - day in day out we work to bring you innovative new designs and add overall value to your experience and performance. That's our passion.  Join us today. #habituallyactive

Chronic® lifestyle for everyday.

#wickedgood #playon

#AmericasBrand Chronic® 

All about quality and innovative goods that last a longtime. 

Goods that add value to your overall experience. #habituallyactive #wickedgood

We are constantly challenging the status quo in everything we do. 

We create, hand craft and innovate with passion. Using only the finest materials and manufacturing sources we can provide to bring our creations to life. 

Thereby ensuring you the absolute best in design, superior quality, trusted, Chronic Athletics brand name products for you and your enjoyment.  #playon